Negative Publicity : Companies Assume Difference Strategies to Deal With Crisis Management

Today, anyone can share anything  over the web, which is both a positive and negative publicity.

And in this post will talked about Negative publicity, that damage or destroy someone's reputation or corporate brand identity. In other words, instead of concentrating on the creation or maintenance of a positive image 

When you're running a business, a good reputation can bring endless success. But when your business gets negative publicity, the effect can be devastating. and you have to handle negative publicity.

For example, You have to find the source of the problem in order to deal with it, says Mark Grimm, president of Mark Grimm Communications, a public relations company in Albany, NY. When one of Grimm's competitors accused him of not having a business permit, Grimm researched how to prove that he had one. He then wrote a rebuttal to set the fact straight.

Finally, you have to find the main problem and fix it straight. Have no one trust in the company that haven't reputation. You just try to fight with negative publicity, That can show the credibility of the company.