Negative Publicity : Companies Assume Difference Strategies to Deal With Crisis Management

Today, anyone can share anything  over the web, which is both a positive and negative publicity.

And in this post will talked about Negative publicity, that damage or destroy someone's reputation or corporate brand identity. In other words, instead of concentrating on the creation or maintenance of a positive image 

When you're running a business, a good reputation can bring endless success. But when your business gets negative publicity, the effect can be devastating. and you have to handle negative publicity.

For example, You have to find the source of the problem in order to deal with it, says Mark Grimm, president of Mark Grimm Communications, a public relations company in Albany, NY. When one of Grimm's competitors accused him of not having a business permit, Grimm researched how to prove that he had one. He then wrote a rebuttal to set the fact straight.

Finally, you have to find the main problem and fix it straight. Have no one trust in the company that haven't reputation. You just try to fight with negative publicity, That can show the credibility of the company.

Did Janet Jackson's Wardrobe Malfunction Help GoDaddy.com's Success?

First, Jackson and Timberlake performed a medley of Jackson's song "All for you" and "Rhythm Nation" and Timberlake's song "Rock Your Body", Justin Timberlake ripped off Janet Jackson's top and exposed her breast during the halftime show for the Super Bowl. So this event became to talked of the town on media and public till the end of a week.

ฺAnd in the same way, There're a lot people talked of this story in the negative way. Because of Super Bowl was very popular tournament for American. Many children were here and see all event.

ฺBut, the entire event. GoDaddy.com used this opportunity to helped their rating up. By use Janet Jackson to advertise in GoDaddy.com's TV spots. However, This event have increase rating of GoDaddy.com, Because of videos of Janet Jackson and click into website.

Thus, this event was the example the positive or negative ads. Online businesses should meditate to viewer, that's mean viewer haven't only adult. But also have child open the ads.

Mountain Dew Soft-drink

Mountain Dew Soft Drink brand uses extreme sport to connect to Gen-Y

Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards"

Currently, Mountain Dew soft drink has uses extreme sport to connect to Gen-Y, Generation Y also known as the Millennial Generation is the demographic cohort following Generation X. There are no precise dates for when Generation Y starts and ends. Commentators use beginning birth dates from the latter 1970s, or from the early 1980s to the early 2000s(decade). 

However, many companies aim to produce the product into the market for Gen-Y and find many ways to appeal from Gen-Y such as from advertising of Mountain Dew. That promote the products by use the extreme sport to show ability of soft drink, just drink Mountain Dew you can jump far away ! you won't tired ! 

Finally, many companies have understand when can promote the product and connect to Gen-Y, that's a network. Because today have social network and when, which products are in-trend the Gen-Y will take a photo or video upload to social network! that's is main idea, why many companies like to aims the market on Gen-Y.