Mountain Dew Soft-drink

Mountain Dew Soft Drink brand uses extreme sport to connect to Gen-Y

Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards"

Currently, Mountain Dew soft drink has uses extreme sport to connect to Gen-Y, Generation Y also known as the Millennial Generation is the demographic cohort following Generation X. There are no precise dates for when Generation Y starts and ends. Commentators use beginning birth dates from the latter 1970s, or from the early 1980s to the early 2000s(decade). 

However, many companies aim to produce the product into the market for Gen-Y and find many ways to appeal from Gen-Y such as from advertising of Mountain Dew. That promote the products by use the extreme sport to show ability of soft drink, just drink Mountain Dew you can jump far away ! you won't tired ! 

Finally, many companies have understand when can promote the product and connect to Gen-Y, that's a network. Because today have social network and when, which products are in-trend the Gen-Y will take a photo or video upload to social network! that's is main idea, why many companies like to aims the market on Gen-Y.