Negative Publicity : Companies Assume Difference Strategies to Deal With Crisis Management

Today, anyone can share anything  over the web, which is both a positive and negative publicity.

And in this post will talked about Negative publicity, that damage or destroy someone's reputation or corporate brand identity. In other words, instead of concentrating on the creation or maintenance of a positive image 

When you're running a business, a good reputation can bring endless success. But when your business gets negative publicity, the effect can be devastating. and you have to handle negative publicity.

For example, You have to find the source of the problem in order to deal with it, says Mark Grimm, president of Mark Grimm Communications, a public relations company in Albany, NY. When one of Grimm's competitors accused him of not having a business permit, Grimm researched how to prove that he had one. He then wrote a rebuttal to set the fact straight.

Finally, you have to find the main problem and fix it straight. Have no one trust in the company that haven't reputation. You just try to fight with negative publicity, That can show the credibility of the company.

Did Janet Jackson's Wardrobe Malfunction Help GoDaddy.com's Success?

First, Jackson and Timberlake performed a medley of Jackson's song "All for you" and "Rhythm Nation" and Timberlake's song "Rock Your Body", Justin Timberlake ripped off Janet Jackson's top and exposed her breast during the halftime show for the Super Bowl. So this event became to talked of the town on media and public till the end of a week.

ฺAnd in the same way, There're a lot people talked of this story in the negative way. Because of Super Bowl was very popular tournament for American. Many children were here and see all event.

ฺBut, the entire event. GoDaddy.com used this opportunity to helped their rating up. By use Janet Jackson to advertise in GoDaddy.com's TV spots. However, This event have increase rating of GoDaddy.com, Because of videos of Janet Jackson and click into website.

Thus, this event was the example the positive or negative ads. Online businesses should meditate to viewer, that's mean viewer haven't only adult. But also have child open the ads.

Mountain Dew Soft-drink

Mountain Dew Soft Drink brand uses extreme sport to connect to Gen-Y

Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards"

Currently, Mountain Dew soft drink has uses extreme sport to connect to Gen-Y, Generation Y also known as the Millennial Generation is the demographic cohort following Generation X. There are no precise dates for when Generation Y starts and ends. Commentators use beginning birth dates from the latter 1970s, or from the early 1980s to the early 2000s(decade). 

However, many companies aim to produce the product into the market for Gen-Y and find many ways to appeal from Gen-Y such as from advertising of Mountain Dew. That promote the products by use the extreme sport to show ability of soft drink, just drink Mountain Dew you can jump far away ! you won't tired ! 

Finally, many companies have understand when can promote the product and connect to Gen-Y, that's a network. Because today have social network and when, which products are in-trend the Gen-Y will take a photo or video upload to social network! that's is main idea, why many companies like to aims the market on Gen-Y. 

A great Marketing Opportunity - To Cheat?

    First, blog is very attract internet users for read something that want to know it such as review product, review restaurant or even buy products. 

     Blog posts and online articles can be some of the greatest threats to your personal or business reputation. Anyone can start a blog or post an article, and they can post just about anything they want on it. If they have a negative opinion towards your company or you, for whatever factual or fictional reasons they may have, they are free to post their complaints in public space for anyone to see. The danger in this lies in their exposure: whether their complaints are true or not, search engines will index that negativity towards your company or your personal reputation and list it in search results alongside positive press.

     When all else fails, you need to get serious about repairing attacks to your reputation. Internet slander is a serious threat to any business that has ever been represented online, either by themselves or by users filing praises or complaints to third parties. We go beyond the basic steps to provide full-service solutions that not only remove negative attacks against your reputation, but also defend and rebuild your online reputation for the future. United States law defends businesses from slander and online defamation with specialized legislation and protections. If blog posts are driving business away from you, don't believe anyone that tells you it's impossible to have that content taken down and your brand reputation repaired and healthy again. We will work with you and your legal rights when it comes to online defamation, and we can help you do whatever it takes to remove damaging blog articles from the internet.

MY LIFE IN RUINS <3

     Immerse yourself in this sunny, uplifting romantic comedy starring Oscar nominee Nia Vardalos.(My Big Fat Greek Wedding).and Academy Award winner Richard Dreyfuss.

     Vardalos delivers a charming performance as Georgia, a recently laid-off - though anything but laid-back - history professor-turned-travel guide to a motley crew of hilariously crass tourists. Georgia is fed up and ready to give up - until her new confidant Irv.(Dreyfuss).opens her eyes and heart to a simple fact: There's no finer way for a woman to find her kefi.(a.k.a. mojo).than to lose herself in the arms  of their"Greek god".(Alexis Georgoulis).who's been hiding right under her nose!

      Today I have watched this film which is filled with administrators and customer service. The main character of this story is to show the role of tour guide, and know how to manage time and service tourist with effective despite many problems. If you are looking for a good movie, let watch this movie :)

Common Mistake in Customer Service :(

     No matter how great your company's product or service is, if your customer service skills are lacking, it won't make much difference. This is especially true in today's economy, as struggling business owners need every possible advantage over their competition. Unfortunately, far too many business owners make the same mistakes over and over again, sending their customers into the arms of their competitors.

     Here are simple but effective ways for small business owners to turn angry, frustrated, or dissatisfied customers into happy customers - who come back for more!

NOT TRAINING YOUR STAFF PROPERLY.

            It does not matter whether you have two or two hundred employees, you must train everyone in the art of customer service.

           Customers and clients will not tolerate rudeness, incorrect information, or apathy on the part of your staff. Not taking the time to thoroughly train ALL employees - from the bottom to the top - is a major mistake made by too many small businesses.

TRYING TO WIN THE ARGUMENT WITH A CUSTOMER.

           It is worth remembering that it takes five times more effort and cost to gain one new customer than it does to maintain one current customer.

         When it comes to succeeding as a small business owner, it really is true that "the customer is always right.". If you try to win an argument but lose a steady customer, you are punishing yourself and your business with lost revenue - and, very likely, ensuring bad reviews on sites like Yelp.

BEING INACCESSIBLE TO CUSTOMERS.

        If you want to see repeat business, you need to be reachable by your customers. If people find it difficult to contact the customer service department or speak to a manager, they may not return.

      Many businesses, especially online, try to maintain a distance from their customers, but this often backfires by sending people somewhere else where they'll get the one-on-one attention they are looking for.

STANDING BY YOUR POLICY ... NO MATTER WHAT.

         Treat every customer interaction as an opportunity to build a personal relationship - this is one of the ways small businesses can shine where a huge, faceless corporation can't.

         While the store clerk who is scared to lose his job can say "Sorry, that's our policy," customer service representatives and managers should be able to find ways to bend policies to build positive customer relationships. The phrase "If I do that for you, I'll have do to it for everyone," is one of the fastest ways to lose customers.

GIVING CUSTOMERS THE RUNAROUND.

        Make sure your small business has an efficient system in place to deal with customers. When someone calls your company for help, they expect a service representative to be the first or second person to whom they speak.

       People do not like being passed from one person to another on the phone, or, if in a retail location, sent from one department to another. Passing the buck is akin to passing the customer on to your competitor.

Destination of Thailand : Phu Chi Fa

     When winter approaches, like a beginning to travel season. In particular, the flow of visitors to the north of the Thailand. Attraction such as Hill Park and mountain for tourist.

      Phu Chi Fa is highest peak in the mountains of Doi Pha Mon border Thailand - Laos.  Located in the National Forest with its unique natural cliff apex. A line pointing to the sky to Laos side. The origin of the name is called "Phu Chi Fa" with an area of ​​approximately 2,500 acres 1,200 feet above sea level to 1,628 meters.

      The charm of "Phu Chi Fa" still has the atmosphere of a city park and other hill tribe village at the foot of Phu Chi Fa is the atmosphere of the tour. Have many small accommodation. If visit Phu Chi Fa in the new year day will also see the new year of The Hmong culture, they are fully Hmong dressed men and women. Highlight of the event is to throw the ball or marbles between young.
     However, "Phu Chi Fa" a mountain is called "Phu" and that the truth will be known as "Doi Chi Fa" by the call of the north, but Phu Chi Fa is a stranger to the name of so-called "Phu".

     The park, Phu Chi Fa. No house or camp services for travelers. If tourists wish to stay overnight. Must bring their own tents to spread. By the way, the park has facilities that are equipped with toilets. The food must be prepared to ask for permission to use their property to the head of the Phu Chi Fa directly. For details, visit the Office of Protected Area Management in the 15 destination call. (053) -714914 or park management. National Bureau. Department of National Parks. Wildlife and Plant Conservation, Chatuchak, Bangkok 10900 Tel. 0-25614292 -3  #719.